Japanese Mayonnaise (Kewpie Mayo) マヨネーズ

Takoyaki, Okonomiyaki, Karaage, Japanese Potato Salad or Creamy Sesame Dressing… There is something common in these dishes and it is Japanese Mayonnaise (マヨネーズ)! The Japanese love mayonnaise as a sauce, dressing, or condiment, and you'd be surprised how much we use this condiment in Japan.

What is Japanese mayonnaise?

Whether you call it Japanese mayonnaise or Kewpie mayonnaise , it's definitely one delicious mayonnaise you've ever tasted. Many customers told me that before they were not fans of European mayonnaise, but now they are fans of Japanese mayonnaise.

Kewpie is a brand of Japanese mayonnaise that became popular all over the world, but all Japanese mayonnaise is also sold in a plastic bottle and with a fine tip so you can make the perfect zigzag pattern on your Okonomiyaki. Kewpie mayonnaise has a Kewpie doll logo on the bottle.

Like soy sauce, sake, mirin, and miso, Kewpie mayonnaise has been one of Japan's predominant condiments since it was first introduced to Japan in 1925. In fact, when I was little, I didn't there were too many varieties of dressings. and we used to eat a salad with a dollop of mayonnaise.

What does this taste like?
What is Japanese mayonnaise all about? What differentiates it?

Well, first you will notice that it is hotter and sweeter than European mayonnaise. The texture is thicker and creamier in both color and texture.

Japanese mayonnaise has a rich egg flavor because only egg yolks are used compared to European mayonnaise which contains the whole egg. Also, Japanese mayonnaise is typically made with rice vinegar or apple cider vinegar, rather than distilled vinegar.

And just like any other Japanese creation, it scores on the umami factor, as it includes a small amount of MSG.

Frequent questions

1. Should I store the mayonnaise at normal temperature or in the refrigerator? (Before and after turning it open)

Answer:

-Keep mayonnaise at room temperature, keep out of direct sunlight, keep in a cool place.

-After use, store it in the refrigerator and use it within a month

-If the mayonnaise is stored at less than 0 degrees Celsius, the oil separates, to prevent cold air from entering the refrigerator, it is recommended to store it in the tray on the refrigerator door.

2 Why does Japanese mayonnaise have a deep yellow color?

Answer:

- Kewpie mayonnaise is specially used only for the egg yolk, the white is not used. That is why it has a more intense color than other mayonnaises.

- Japanese mayonnaise has a more intense yellow color than others because it contains more egg yolk to provide more nutrition and a special flavor.